Making a B2B eCommerce Parody Song with AI Tools (and What I Learned)

I don’t know what came over me this December, but I made a parody of “The 12 Days of Christmas” about B2B eCommerce features.

Not for any grand strategy. Just for a bit of fun.

Version 1

Version 2 – Alternative Version

Walking through the process revealed something worth sharing about how AI tools work when you combine them for creative projects.

This isn’t a guide to making commercial music. It’s documentation of what happened when I spent a Sunday afternoon messing about with AI tools for under a tenner.

The process broke into three steps

Creating the song meant tackling lyrics, audio production, and cover art separately. Each part used different AI tools with different capabilities and limitations.

The workflow looked like this: ideate lyrics, create the song, make cover art. Simple in concept but messier in execution. Especially as I was learning new tools on the fly.

Lyrics came from talking and iterating

I used Wispr Flow to capture my initial idea. Wispr is a dictation tool, so I just talked through what I wanted whilst walking Stanley.

The rough idea landed in my Apple Notes. Then I opened Claude and asked it to be a songwriter with me.

We started by listing B2B eCommerce features. Portal functionality, punchout carts, approval workflows, product feeds, credit terms. The usual suspects.

Then we selected twelve items and mapped them to the song structure.

I exported that to a Google Doc and manually edited until it felt right. Sent it to a few friends for feedback. Got a chuckle and a couple of suggestions. Locked in the final version.

The lyrics took maybe an hour, including the back-and-forth. Fast because I wasn’t aiming for perfection.

The song itself required more attempts than expected

Mureka AI handled the music creation. I used the free version initially. The limitation being I could create songs but couldn’t download them easily without paying.

I didn’t have access to reference songs, vocal controls, or melody customisation on the free tier. But I gave it the prompt “In the style of 12 days of Christmas” and it nailed the brief first time.

Except it used my working title, not my final one.

So I spent the next hour or so trying different prompts and versions with the O2 model until I arrived at “The 12 Days of B2B eCommerce” to which I have to come to call the alternative version.

About 7-8 attempts total. Some failed completely. Others were close but not quite right.

At that point, I paid £9 for a month of Mureka to get proper download access. I’m sure I could have sniffed the network packets and grabbed the file, but £9 for a month felt reasonable.

If I’d been creating actual commercial music, I’d have needed far more refinement. But for a parody meant to make people smile, the process was short enough.

Cover art came last and went fastest

I used Gemini with Nano Banana for the artwork. Everyone is raving about Nano Banana, so I gave it a try.

First prompt: “An image of a crooner-style singer singing the Twelve Days of Christmas for B2B eCommerce platforms. Somebody in a tuxedo and a high-vis vest singing with an old-fashioned mic on a stage, parody.”

Second version: “Same song but different style: a tenor singer with a chorus and a brass band. Think carol singers and brass band in a snowy car park of a big industrial unit, half warehouse and half office, eCommerce, marketing department.”

Both worked quickly. I wasn’t chasing perfection, just something that would make the thumbnail stand out on SoundCloud.

Cover art took maybe 20 minutes total.

When “good enough” is the right target

The entire project cost £9 and took a few hours spread across a weekend. The output wasn’t polished commercial work. It didn’t need to be.

There’s a difference between creating commercial music and creating marketing content that makes people smile. The latter doesn’t require endless refinement.

You may disagree with me here, but in B2B marketing, personality often matters more than production value. A rough but genuine piece of content beats polished corporate emptiness. We’re not creating a TV ad for 100 million people to view around the globe, or a John Lewis advert that will be remembered for years to come. I’ve always found there is an element of “just a little bit shit” in B2B eCommerce marketing – too refined and people start to believe they are paying you too much, right?!

The question isn’t “Is this perfect?” The question is “Will I post it?”

Tool limitations showed up at predictable points

Mureka’s free tier let me experiment without commitment. The paid tier unlocked practical features like downloads.

• Wispr Flow handled voice-to-text perfectly.
• Claude collaborated on creative ideation without resistance.
• Gemini produced visual assets quickly.

Each tool had a clear job. None tried to do everything.

The limitation wasn’t the tools themselves. It was knowing what each tool was built for and where to hand off to the next one.

If I had to guess, I’d probably say I spent an hour procrastinating about which tool to use and had to talk myself off the ledge to just get on and use one.

The workflow relied on human decision points

AI generated options for me, and I made choices.

Claude suggested B2B eCommerce features. I selected which twelve to use. In fairness to Claude, I do use it for a lot of my day-to-day B2B eCommerce chats, advice, and guidance. So it has a lot of history, a lot of training, cool recordings, documentation, and GitHub repos attached. I was able to point it to search through conversations and find tools that I discuss frequently.

As an interesting side note, I did ask Perplexity to do the same, and I don’t use Perplexity very much. It did throw some generic industry tripe at me with lots of the terms that are being touted around on the internet that aren’t really B2B eCommerce.

Mureka created multiple song versions. I picked the one that worked. Gemini generated cover art concepts. I chose the style.

That’s the pattern I keep seeing with AI tools: they’re excellent collaborators for generating options quickly, terrible at making decisions.

What does this mean for B2B marketing teams?

B2B marketing skews towards safe, serious, corporate-approved content. But there’s room for personality in places where risk is low, and the upside is connection.

A parody song won’t work for every business. But the principle applies: small creative experiments with low stakes can reveal what resonates with your audience.

On several of the days I posted on LinkedIn, I had likes and comments from people in my network who had never engaged with my posts before. They were quick to engage with these new post types, which was very interesting.

For me, AI tools exist to test ideas quickly and cheaply.

A decade ago, this would have required hiring musicians, booking studios, and paying designers. Now it’s a Sunday afternoon and £9.

A question worth sitting with

If creating a piece of content costs £9 and takes a few hours, what stops more B2B businesses from testing creative approaches?

Is it lack of tools? Those exist now.

Is it a budget? Hard to justify that argument at this price point.

Or is it something else? Permission. Fear of looking unprofessional. Uncertainty about ROI. The weight of “we don’t do that here.”

If I’m answering this question myself, you can’t buy creativity. Justin King will tell you you can’t outsource digital transformation, and this is true. And the same goes for creativity like this.

I’m quite lucky that I was able to come up with this idea and I have the technical skills to use it and challenge an AI when it isn’t behaving.

So we should be mindful of what that budget buys us when we’re doing these types of experimentation. You still need to have people with the ability to be able to control these tools.

It’s not a magic wand.

Where does your business sit on that spectrum?

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The 12 Days of Christmas – B2B eCommerce Addition

On the first day of Christmas, my vendor sent to me:
A portal that works seamlessly

On the second day of Christmas, my vendor sent to me:
Two punchout carts
And a portal that works seamlessly

On the third day of Christmas, my vendor sent to me:
Three cost calculators
Two punchout carts
And a portal that works seamlessly

On the fourth day of Christmas, my vendor sent to me:
Four approval workflows
Three cost calculators
Two punchout carts
And a portal that works seamlessly

On the fifth day of Christmas, my vendor sent to me:
Five product feeds
Four approval workflows
Three cost calculators
Two punchout carts
And a portal that works seamlessly

On the sixth day of Christmas, my vendor sent to me:
Six AI features
Five product feeds
Four approval workflows
Three cost calculators
Two punchout carts
And a portal that works seamlessly

On the seventh day of Christmas, my vendor sent to me:
Seven credit terms
Six AI features
Five product feeds
Four approval workflows
Three product builders
Two punchout carts
And a portal that works seamlessly

On the eighth day of Christmas, my vendor sent to me:
Eight bulk discounts
Seven credit terms
Six AI features
Five product feeds
Four approval workflows
Three product builders
Two punchout carts
And a portal that works seamlessly

On the ninth day of Christmas, my vendor sent to me:
Nine systems syncing
Eight bulk discounts
Seven credit terms
Six AI features
Five product feeds
Four approval workflows
Three cost calculators
Two punchout carts
And a portal that works seamlessly

On the tenth day of Christmas, my vendor sent to me:
Ten stock locations
Nine systems syncing
Eight bulk discounts
Seven credit terms
Six AI features
Five product feeds
Four approval workflows
Three cost calculators
Two punchout carts
And a portal that works seamlessly

On the eleventh day of Christmas, my vendor sent to me:
Eleven payment gateways
Ten stock locations
Nine systems syncing
Eight bulk discounts
Seven credit terms
Six AI features
Five product feeds
Four approval workflows
Three cost calculators
Two punchout carts
And a portal that works seamlessly

On the twelfth day of Christmas, my vendor sent to me:
Twelve platform demos
Eleven payment gateways
Ten stock locations
Nine systems syncing
Eight bulk discounts
Seven credit terms
Six AI features
Five product feeds
Four approval workflows
Three cost calculators
Two punchout carts
And a portal that works seamlessly